Customer Data Onboarding

  • 5 Oct 2017
  • 11:45 AM - 2:00 PM
  • Yale Club, 50 Vanderbilt Avenue At E 44th Street, 18th Floor New York City, NY

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The Next Billion Dollar Market: A Discussion on Consumer Data Onboarding

As relevant and consistent messaging across in-store, at home and online locations has risen to the top of marketers’ objectives for cultivating valuable relationships with customers and prospects, so has the ability to recognize consumers—in the right place, on the right device and at the right time, at scale.  Historically, this type of recognition posed a major challenge for marketers. “How do we securely and accurately connect so many different touchpoints and create a unified view of a customer?” Now, consumer data onboarding is presenting a solution. Estimated to grow from $250 million today to $1 billion in data and services spend by 2020, this panel will tackle the key components of data onboarding and customer recognition, helping to prepare marketers, media providers and service intermediaries for the next phase of marketing evolution. Specifically, the discussion will:

  • Define consumer data onboarding what it means to marketers, publishers and service providers
  • Identify the highest priority—and emerging—use cases, and illuminate what practitioners are demanding and how they are leveraging solutions today
  • Offer an overview of the onboarding service provider landscape including what types of companies provide these services and what differentiates them
  • Provide insight and perspective into what is likely to come next in this market; and
  • Offer an opportunity for audience Q&A with some of the industry’s leading onboarding thought leaders.
Speakers: 
Paul Chachko, CEO of Throtle
Anneka Gupta, Co-President of LiveRamp
Kevin Whitcher, VP of Product of Oracle

Moderator:  Bruce Biegel, Winterberry Group