Data in the Digital Age - Webinar

  • 19 Oct 2017
  • 11:30 AM - 12:30 PM (EDT)
  • Your Computer

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Free event
October 19th 11:30 – 12:30

Data is the currency of the online marketplace. But what makes digital data different from its analog counterpart? In this webinar, MediaMath’s New Marketing Institute will guide attendees through how data impacts marketers, from programmatic buying and data integration to the different types of data marketers use when targeting audiences to how marketers can take offline data online.

  • Data in the Digital Age
  • Programmatic marketing - data and automation
  • 1st, 2nd, 3rd party data
  • CRM data: Offline to online