Artificial intelligence (AI) is one the most exciting, and talked about, new opportunities to emerge in marketing. Promises of AI range from the ability to drive more seamless, personalized omnichannel engagements, better understand and deliver on customer needs, and achieve the ever-elusive 360-degree view.
But, how can marketers make these opportunities real in their business?
Our panel discussion will be structured to bring clarity to the opportunity in AI, explain how marketers can leverage solutions, offer perspective on which use cases are maturing most rapidly and what’s required to stand up related opportunities.
Moderated by Betsy Schaefer, Director of Marketing and Client Engagement for IBM’s Watson Artificial Intelligence Business and with panelists James Huerta, Executive Producer at Havas and Jodie Sasse, Managing Director at Equals 3, the discussion will unveil opportunities for AI in marketing and help practitioners understand what it takes to activate against them.