As author William Gibson famously said, “The future is already here — it's just not very evenly distributed.” The same is true with digital transformation: For every company leading the way, there are scores still in the early stages of change, working to determine the optimal approach for their organization. In this session, you'll get clarity on the biggest myths about digital transformation and the realities of how to move forward.
- Moderated by: Ginger Conlon, Chief Editor, MKTGinsight
- Scott Liewehr, CEO, Digital Clarity Group
- Alan Schulman, Chief Creative Officer, Advertising, Marketing & Commerce, Deloitte Digital
- Michael Lowenstein, Ph.D. CMC CCXP, Principal and Director, BP Qualitative Insight Services, Beyond Philosophy