Once again we kick off the New Year at DMCNY with the razor-sharp predictions of Bruce A. Biegel, Senior Managing Director of the Winterberry Group and Petsky Prunier advisor. Biegel will make sense of the major forces shaping our industry in 2019 and beyond. You can expect eye-opening insights including:
• Recap of major events of 2018 – Adoption, Integration, Competition and the Consolidation in the Advertising and Marketing industry
• Forecasts of 2019 spending on direct mail, digital display media, email, social and mobile, traditional media (TV, Newspaper, Radio and Magazine) and a first view of the data industry growth outlook.
• Macro trends that will drive the media mix including thoughts on developments in programmatic buying, audience management, adtech and martech integration, omnichannel, the customer journey and more
Bruce Biegel's presentation has been the most popular DMCNY luncheon for the past nine years (2010-2018). We are delighted to invite him back once again in 2019.
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