Demystifying Advanced TV

  • Thursday, May 16, 2019
  • 11:30 AM - 2:00 PM
  • Arno Ristorante, 141 West 38th Street, New York NY 10018


Registration is closed

Our expert panel is going to discuss advanced TV and options such as linear, addressable, OTT, programmatic and more: how advertisers are using them, considerations in testing and roll out, options for measurement, and how each fits into the marketing mix.

Panelists include:

- Mark Hudson, Head of Business Intelligence, TVSquared 

- Melissa Hutter, Director of Measurement Strategy, Comcast Spotlight

- Scott Grunther, EVP and GM of Media Analytics, EDO 

Andrew Blustein, US reporter, The Drum (Moderator)