Demystifying Advanced TV

  • Thursday, May 16, 2019
  • 11:30 AM - 2:00 PM
  • Arno Ristorante, 141 West 38th Street, New York NY 10018

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Our expert panel is going to discuss advanced TV and options such as linear, addressable, OTT, programmatic and more: how advertisers are using them, considerations in testing and roll out, options for measurement, and how each fits into the marketing mix.

Panelists include:

- Mark Hudson, Head of Business Intelligence, TVSquared 

- Melissa Hutter, Director of Measurement Strategy, Comcast Spotlight

- Scott Grunther, EVP and GM of Media Analytics, EDO 

Andrew Blustein, US reporter, The Drum (Moderator)