Our expert panel is going to discuss advanced TV and options such as linear, addressable, OTT, programmatic and more: how advertisers are using them, considerations in testing and roll out, options for measurement, and how each fits into the marketing mix.
- Mark Hudson, Head of Business Intelligence, TVSquared
- Melissa Hutter, Director of Measurement Strategy, Comcast Spotlight
- Scott Grunther, EVP and GM of Media Analytics, EDO
- Andrew Blustein, US reporter, The Drum (Moderator)