Demystifying Advanced TV

  • Thursday, May 16, 2019
  • 11:30 AM - 2:00 PM
  • Arno Ristorante, 141 West 38th Street, New York NY 10018



Join us for lunch and hear from a panel of experts on Demystifying Advanced TV and options between linear, addressable, OTT, programmatic and more. Learn how advertisers are using it, considerations in testing and roll out, measurement and how it fits into the marketing mix.

Panelists include:

- Mark Hudson, Head of Business Intelligence, TVSquared 

- Melissa Hutter, Director of Measurement Strategy, Comcast Spotlight

- Scott Grunther, EVP and GM of Media Analytics, EDO 

Andrew Blustein, US reporter, The Drum (Moderator)

Please stay tuned for additional panelist information!